We’ve been sold a lie about the creative process—that it should be clean, predictable, and effortless. But the truth is much wilder, much messier than we could ever know. Creativity, like nature itself, is turbulent, untamable, and full of contradictions. 

Being human means living in constant evolution—a perpetual unfolding that only ceases the day we die. This means we'll never feel fully self-expressed, at least not how we imagine. Every day, we wake up in the correct configuration—scientifically, spiritually, and existentially—even if it doesn’t feel that way. Whatever we are, right now, is what’s right for right now. But what if we still want more?

Self-actualization is like a constant, unseen evolution, a natural, organic unfolding that happens as we live, breathe, and simply exist. But just as invasive species or a lack of necessary conditions like sunlight can hinder a forest's growth, so too can our natural state of becoming be obstructed by the noise of modern life and the weight of cultural conditioning.

We’re all born with a blueprint of who we are. Made up of a unique cocktail of DNA and traits—we are a reservoir of potential crafted by nature to be distinct. But as we grow, society tries to smooth out those rough edges, molding us into something more acceptable, more “normal.” So, how do we begin this journey of rediscovering who we are? Here are four ways to start embracing your uniqueness and letting it guide you toward a life that’s truly yours.

While the path to discovering our life's work is not—and probably should not—be straightforward, asking yourself the right questions in an ongoing inquiry process is crucial in finding your way. So here are 15 questions to start you off and help guide you on your journey.

While the full alignment of business and life’s work isn’t something we wake up to one day—it is an ongoing, conscious, thoughtful process that evolves continuously—for most of us, it isn’t just an option, if you want to create the most authentic, fulfilling, and happiest life possible, it is a necessity.