Niche Naturally

Discover Your One-Of-A-Kind Place in The Wellness World and Attract the Clients You’re Meant to Serve with:

A Deep-Dive 3-Part Workshop Series

Feb 17-19, 5pm PT

$298.00
One time
$74.50
For 4 weeks

Nature shows us niching isn’t about limitation; it’s about alignment. 

It’s about finding the space where your unique strengths meet the world’s needs and thriving there. This is how life grows, flourishes, and sustains itself: through an organic, natural process of stepping into the role it’s meant to play.

As a wellness professional, your business works the same way. Discovering your niche is about uncovering that perfect intersection between what you uniquely offer and what the world deeply needs. It’s not about shrinking or confining yourself—it’s about alignment. Align, and growth flows effortlessly.

Your niche isn’t just a tagline—it’s a living, breathing expression of your unique place in the ecosystem of the wellness world. When you find your natural niche, it feels both deeply personal and you become highly relevant to the people you serve.

Here’s what we cover:

DAY ONE

The Call of Your Natural Niche

Niching has been sold to you as a business decision—something you need to pick, lock in, and commit to forever. And that’s exactly why it feels so suffocating. On Day 1, we strip away the myths, fears, and rigid ideas that have kept you stuck, and we take a completely different approach. Niching isn’t something you force—it’s something you unearth. It’s already inside you, shaped by your experiences, values, and the transformations you’ve lived. You don’t have to “get it right.” You just have to recognize what’s already there. By the end of this session, you’ll feel the pressure lift and clarity start to emerge—you’ll finally begin to see how your life has been pointing you toward your niche all along.

DAY TWO

The Work You Were Built to Lead

Your life isn’t random. The things you’ve struggled with, the lessons you’ve learned, the patterns that keep showing up—there’s a reason for all of it. On Day 2, we zoom out and map your personal journey like a mythic story, tracing the key moments that shaped you and the deeper themes that define your work. You’ll begin to see the throughline—the transformation you’ve lived and the one you’re now here to guide others through. And once you see it, everything starts to click. You’ll refine who you serve (hint: it’s often a past version of you), why you’re uniquely suited to help them, and how you bring them through their own transformation. By the end of this session, you’ll have a first draft of your niche statement—a clear, powerful articulation of the work that has always been yours to lead.

DAY THREE

Positioning Your Niche for Impact

A niche isn’t just a concept—it’s something that has to work. It needs to be clear, magnetic, and deeply aligned so that the right people see it and immediately get it. On Day 3, we refine your niche so that it doesn’t just feel true to you, but also lands powerfully in the world. We start with the Cosmic Click—the moment when all five components of your niche align, creating clarity, ease, and resonance. Then, we take that clarity and turn it into action. You’ll craft your Market Story—the transformation arc that helps your audience see themselves in your journey—and learn how to position your niche in a way that naturally attracts the right clients and opportunities. By the end of this session, you’ll not only know your niche, but you’ll know exactly how to integrate it into your messaging, marketing, and business strategy.

WHAT PEOPLE ARE SAYING:

“Rachel has something figured out when it comes to Niche Naturally I haven't seen before. For the cost and amount of time, it's a huge payoff.”

—Nicholette Routhier, Body-Based Knowing Guide

Niche Naturally isn’t about picking a niche that makes you smaller—it’s about feeling The Cosmic Click that frees you once and for all.

That deep, undeniable sense that your work, your voice, and your place in the world are exactly where they’re meant to be. No more ruminating, no more second-guessing. Just pure alignment, energy and motion.

Over three days, you’ll unravel the pressure to “get it right” and instead, uncover what’s already there—the themes that have shaped you, the transformation you’ve lived, and the work that was always yours to lead. You’ll map your story, refine your niche, and craft a message so clear that the right people will see themselves in it instantly.

By the end, you’ll realise there’s no need to force a niche because you’ve been standing in one all along, and it will feel like the most natural thing in the world, because it is.

If you’re anything like me, the idea of niching may at first cause you great discomfort.

What if you get it wrong? What if you limit yourself too much? What if your work can help everyone? What if you turn away the people you really want to help?

But here's the truth:

Niching isn’t about limiting yourself—it’s about uncovering the unique space only you can occupy. And that clarity is the secret to more aligned clients, easier marketing, and a business that flows effortlessly.

The Niche Naturally workshop will show you how.

With 10+ years of experience helping wellness professionals build sustainable, purpose-driven, online businesses, I’ve redefined niching as something expansive, organic, and rooted in who you are.

If you’re feeling lost in an over-saturated market, then Niche Naturally is the answer.

In a world where everyone seems to offer the same services it’s easy to feel like you’re just another face in the crowd. You know you have something unique to bring, but articulating it is hard.

Your potential clients need to see why you’re different—why working with you can transform their lives so that no one else can. Let me show you how.

My Story

For the longest time, I resisted niching. I wasn’t interested in building a business, but in expressing my life’s work. And like attempting to contain the whole ocean in a glass jar, niching felt unnatural. Artificial. It pinned me down, boxed me in, and cut off the lifeblood of what I valued most—the mysterious, complex, and unfathomable nature of what I do.

My work felt too complex. I could not define it into one clear statement, and if I did, I felt like it would lose its magic. Niching wasn’t just a business challenge—it was personal. It brought up all kinds of uncomfortable emotions.

So I coasted for many years without one. Referrals trickled in. Momentum carried me. Marketing wasn’t something I prioritized. But then, things plateaued. The signs were clear—I was working hard, yet making little progress. My marketing felt scattered and overwhelming. My impact was crumbling.

Eventually, I couldn’t ignore the plateau any longer. I had to confront the problem head on, and so, I made a decision: I would dive in, but I would approach niching differently. I would see it not as a box, but as a way to finally let my work breathe. Instead of focusing on what I might lose, I asked myself:

What if niching isn’t about confining myself, but expanding into the space only I can hold? What if my niche isn’t about exclusion, but alignment? What if it’s about discovering where my unique strengths meet the world’s needs?

With this shift in perspective, I committed to the process. I dug deep into my story, my values, and my unique transformation. I looked at the common threads in my work and the gifts I most wanted to share. It wasn’t easy, and it wasn’t overnight but clarity began to emerge. Everything changed once I embraced niching:

  • My messaging became clear, aligned, and magnetic.

  • I started attracting clients who were a perfect fit for my work.

  • Marketing felt easier and more effective, no longer scattered or overwhelming.

  • My voice grew stronger because it was grounded in the truth of who I am and the impact I’m here to create.

In the end, niching didn’t confine me—it freed me. It gave my work the structure and space it needed to grow.

Find the place only you can occupy. 

Articulate your unique gifts, stand out effortlessly, and grow your impact—all by being exactly who you are.

The Details

When
Feb 17-19, 2025


Time
5pm PT


Where
Online via Zoom

Duration
3 days | 1.5 hours per session


Investment in Your Clarity
$298

Refund Policy

When you join the Niche Naturally Workshop, you’re stepping into a transformative space designed to help you uncover your unique niche, build confidence, and take meaningful action toward your goals.

I’m confident this workshop will provide immense value, but I also want you to feel completely secure in your decision to join. That’s why I offer a risk-free guarantee.

If you feel the workshop wasn’t the right fit for you, simply request a refund, and I’ll refund your full payment—no strings attached. There’s no hassle, no forms to fill out, and no need to justify your decision. I trust you’ll know if it’s for you.

A Quick Note on Integrity:
This refund policy is here to give you peace of mind, not to be taken advantage of. Please don’t be the person who signs up, accesses all workshop, and asks for a refund after fully engaging.

Who is this workshop for?

  • Wellness professionals, coaches, healers, and therapists who feel unclear or scattered in their messaging.

  • Those who fear niching down will limit them but secretly know they need more clarity.

  • Anyone who wants a niche that is rooted in their lived experience and natural gifts, not forced by external trends.

  • Those who struggle to communicate what they do in a way that feels powerful and resonates with their ideal audience.

This workshop is the only place you can learn to harness your natural strengths to build a magnetic niche, attract clients with unshakable resonance, and build a business you can wholeheartedly stand behind.

WHAT ARE YOU WAITING FOR?

Claim Your Unique Place in the Wellness World & Stand Out Based On Who You Are.

“After this workshop, I feel more true in my niche than ever.

I have clarity around who I serve and why and an understanding of what truly sets me apart in the wellness world.”

– Jamie L., Health Coach

What Clients Say About Me

  • “Rachel has the extraordinary ability to take my whirlwind of thoughts and perspectives and transform them into compelling, well-crafted copy. Her skill is truly remarkable.”

    — Michal Spiegelman, Social Worker & Soul Coach

  • "This woman works magic, pure and simple. She's taken my life essence, and given them words. She's made my life journey into a myth that I can boldly share, and she's made my work more approachable to others."

    — Ish Hasan, Men’s Coach

  • “I literally have tears falling down my face reading this homepage copy. Thank you, it’s really so beautiful how you’ve immersed yourself in my world.”

    — Shane Solar, Men’s Coach

Frequently Asked Questions

  • It’s true—there are a lot of people in wellness and transformation fields. But the reason the market feels saturated is because so many professionals struggle to clearly articulate what makes them unique.

    Here’s the truth: the market isn’t oversaturated with you. No one else has your exact story, perspective, or approach. When you step into alignment with your gifts and the role only you can play, you stop competing and start standing out.

    The clients meant for you aren’t looking for just anyone—they’re looking for someone who understands their specific needs and speaks directly to their heart. And when you embrace your authentic niche, that’s exactly what they’ll see in you.

    The market isn’t waiting for more noise. It’s waiting for clarity, authenticity, and alignment—and that’s your opportunity to thrive. This workshop will help you uncover your unique space in the market and show you how to step into it with confidence.

  • Absolutely. Confidence doesn’t come from waiting to feel “ready”—it comes from clarity. This workshop is designed to help you uncover your authentic niche, based on the gifts and experiences you already have. You’ll leave with a clear direction, practical tools, and a renewed sense of confidence in your ability to stand out and serve clients.

  • That’s totally okay! Many people join this workshop at the beginning of their journey. The exercises and guidance are designed to help you build a solid foundation for your business—starting with clarity about your niche and a practical plan to attract your first clients.

  • Not at all. This workshop is designed for people who are starting from scratch. You’ll learn simple, actionable steps to begin sharing your work authentically, even if you’ve never done marketing before. No complicated jargon or overwhelming strategies—just clear guidance to help you take your first steps.

  • That’s perfectly fine. Certifications and methods don’t define your niche—you do. This workshop helps you uncover the unique gifts and personal experiences that make your work valuable. By the end, you’ll feel confident in your ability to serve clients authentically, even if you’re just starting out.

  • It’s normal to feel this way, especially when you’re just starting out. But the truth is, no one else has your exact story, perspective, or combination of strengths. This workshop will guide you to uncover the unique gifts and experiences that make you irreplaceable—and help you communicate them with clarity and confidence.

  • By clarifying your unique position in the market and creating an action plan, you’ll attract the right clients who resonate with your authentic message and values.

  • Yes, for those who register but can’t attend live, a recording will be made available for 1 month after the workshop is complete.

  • Niching isn’t about limitation—it’s about alignment. This workshop will help you see how niching happens naturally in the world and guide you to create a niche that feels freeing, not restrictive. You’ll learn to focus without feeling confined.

  • This workshop isn’t about forcing you into a rigid formula—it’s about helping you uncover what’s already within you. Using nature as a guide, we focus on alignment, authenticity, and creating a niche rooted in your personal story and values, making it deeply sustainable and unique to you.

  • The clarity you’ll gain from this workshop will allow you to start making immediate changes in how you talk about your work, market your business, and connect with clients. The visibility plan ensures you leave with actionable steps to implement right away.

  • You’ll have plenty of guidance, exercises, and feedback to help you get there. Most participants leave with a clear niche statement, but even if you don’t feel 100% settled, you’ll have the tools and clarity to continue refining it. This isn’t just a one-time event—it’s the beginning of a journey toward deeper alignment and confidence in your work.

  • We’ve designed this workshop to be simple, supportive, and step-by-step. You won’t be overwhelmed with jargon or complicated strategies. Instead, we’ll focus on helping you uncover your niche in a way that feels natural and aligned, with practical actions you can start taking right away.

If you’ve been resisting niching because it feels restrictive, forced, or unclear—this workshop will show you a different way:

Your niche isn’t something you choose—

it’s something you uncover.

By the end of these three days, you won’t just know your niche. You’ll own it. You’ll stand in it. And you’ll know exactly how to share it with the world.

Ready to step into your natural niche? Join us now.